Keertana Finserv – NBFC with Strong AUM Growth, Robust Asset Quality & Trusted Leadership
Chapter 1

Company Overview - Keertana Finserv


Aug 20, 2025

Company Overview - Keertana Finserv

Key Highlights

  • Strong growth in the AUM with 2,356.07 crore in FY25
  • FY'25, the company had an AUM of INR 2,356.07 crore and a Net worth of INR 595.75 crore.
  • CRAR of 25.12% and strong portfolio quality with net NPA of 0.38% as of FY'25
  • Keertana reported a net profit of INR 65.86 crores in FY'25 

Overview

Keertana Finserv Private Limited is a non-deposit-taking NBFC. It was incorporated in February 1996 as Rajshree Tracom Pvt Ltd and received its NBFC license in 2001 from the RBI. The company is currently managed by Ms. Padmaja Reddy, the former Managing Director of Spandana Sphoorthy. Keertana acquired its gold loan business from Spandana Mutual Benefit Trust (INR 191 crore) and the MSME business from Spandana Rural & Urban Development Organization (INR 14 crore) as per a business transfer agreement dated April 04, 2022.

 

Management

Padmaja Reddy (Managing Director)

Padmaja Reddy is the Promoter and Managing Director of Keertana. Prior to this, she founded Spandana Sphoorty Financial Limited, took it from a humble not-for-profit beginning to one of the largest MFIs in the country. She scripted a turnaround story of Spandana which went in CDR post 2010 Microfinance crisis, by reviving it and taking it to IPO in less than two years. She is currently serving as Non-Executive Director on the Board of Spandana.

She has over 24 years of experience in financial services and Development domains. She holds a master’s degree in business administration and has pursued trainings on Microfinance from Naropa University, Durham University Business School and Harvard Business School.

Siva Kumar Reddy (SVP - Operations Head)

Siva Kumar Reddy, an accomplished banker, recently held the position of Vice President at Axis Bank Ltd. Possessing a post-graduate degree from Manipal University and a bachelor’s degree in computer science engineering, Siva has accumulated extensive expertise across various domains, including Credit, operations, transactions, and technology. His career path includes significant roles at prestigious institutions such as IndusInd Bank, Kotak Mahindra Bank, Yes Bank, and ICICI Bank. Renowned for his meticulous attention to detail and a customer-centric approach, Siva has played a pivotal role in implementing digital solutions, expanding portfolios, and overseeing API banking transactions.

 

Key Financials- FY25:


All figures in INR crore

Particular

Amount

AUM

2356.07

Cash & Bank Balances

126.72

Borrowings

1943.60

Total Assets

2603.91

Revenue

484.68

Profit After Tax

65.86

PAT Margin

13.59%

Total Net worth

595.75

Return on Equity

13.40%

NNPA

0.38%

NIM

12.19%

CRAR

25.12%

 

Lenders

The prominent lenders in Keertana Finserv Private Limited are:


 Banks:

·       IndusInd Bank

·       Kotak Mahindra Bank

·       IDFC First Bank

·       Mas Financial

·       Ambit Finvest

·       Blacksoil Capital

 

FI (NBFC):

·       Vijaya Sivarami Reddy

·       Padmaja Gangireddy


Disclaimer:

Investments in debt securities/municipal debt securities/securitized debt instruments are subject to risks including delay and/or default in payment. Read all the offer-related documents carefully.

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