MAS Financial Services: Company Overview & Financial Insights
Chapter 1

Company Overview - MAS Financial Services


Aug 20, 2025

Company Overview - MAS Financial Services

Key Highlights

  • MAS Financial Services has a strong presence in the SME market.
  • CARE and ACUITE has upgraded the rating to AA- and AA 
  • As in FY25, the company had an AUM of INR 8,613.86 crore and a Net worth of INR 2,585.80 crore.
  • Healthy capital adequacy ratio of 24.72% and net NPA of 1.62% as of FY25 

Overview

MAS Financial Services Limited (MFSL; formerly known as Marketing & Allied Services) is a non-deposit accepting NBFC, set up in 1988 by Mr. Kamlesh Gandhi and Mr. Mukesh Gandhi. While the company initially provided consumer durable financing, it currently provides corporate loans to NBFC-MFIs and other NBFCs engaged in retail finance, small ticket business loans, small commercial vehicle loans, two-wheeler loans and machinery finance.  The company is predominantly present in Gujarat, Rajasthan and Maharashtra. It caters to the middle- and lower-income groups through home loan products and loans for the purchase or construction of commercial properties. The company offers only home loans to the salaried and self-employed segments with an average ticket size of Rs. 8 lakhs. Apart from home loans, it gives loans for the purchase of shops as well as project funding for affordable housing projects.


Management

Mr. Kamlesh Gandhi (Chairman & Managing Director)

He is Founder, Chairman and Managing Director of the Company. He is a proficient and experienced industry practitioner with a brilliant track record. He has more than two decades of experience in managing the Company’s growth. He manages the Company with the guidance and support of the Board. His understanding and vision are among the key enablers for the consistent performance of the Company. He is also the Director of Finance Industry Development Council (FIDC).

Mr. Mukesh Gandhi (Co-founder)

Shri Mukesh Gandhi (October 20, 1957 – January 19, 2021) was the Whole time Director & CFO of the Company and played an important role in bringing the Company to its present level from a humble beginning in the year 1995, based on very strong fundamentals. He was filled with positivity, enthusiasm, zeal, kindness and pragmatism. During his entrepreneurial mission, he had set a number of revolutionary precedents. The Company had and is immensely benefitted from his vision and vigilance. Further he was a well-known industry expert and a popular public speaker on various issues on Finance.

Mrs. Darshana Pandya (Director & CEO)

She is responsible for leading the operations at MAS and the relationship of the company with its more than 90 NBFC-MFI & NBFC Partners. She is a commerce graduate who joined the company in 1996 as a junior executive and through her hard work, immaculate working and determination to excel, accompanied by enabling support from the management; rose to the level of Director.


Key Financials- FY25:

All figures in INR crore

Particular

Amount

AUM

8613.86

Cash & Bank Balances

1108.72

Borrowings

8701.79

Total Assets

11664.49

Revenue

1520.45

Profit After Tax

305.93

PAT Margin

20.12

Total Net worth

2585.80

Return on Equity

14.05

NNPA

1.62

CRAR

24.72


Lenders

The prominent lenders in MAS Financial Services are:

  
Banks:

·       Axis Bank

·       Bank of Baroda

·       Bank of India Limited

·       Canara Bank

·       State Bank of India 

 

FI (NBFC):

Bajaj Finance Limited


Disclaimer:

Investments in debt securities/municipal debt securities/securitized debt instruments are subject to risks including delay and/or default in payment. Read all the offer-related documents carefully.

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